When culture isn't preserved, companies, especially small companies, risk changing into something unrecognizable from the original vision. Culture is crucial to every company. It's the overall energy and personality projected by the business both internally and externally.
Whether we like it or not, these perceptions affect the way potential customers and employees view the product or service a company is selling. Continue reading below for advice from CEO of Insureon, Ted Devine:
Hire the Right People
Yes, we all know how challenging hiring the right people really is. It's tempting to rush the hiring process just to ease the workload. It will serve you and your organization to spend the time creating a job posting that reflects the company’s personality. The more you put into the hiring process, the more successful you're likely to be. Offer to give informational interviews if a candidate reaches out to you first, have multiple conversations, and make sure they’ve been around your office a couple times (or around your employees) before extending a final offer.
Take the time to get to know applicants. Offer to give informational interviews if a candidate reaches out to you first. Have multiple conversations and make sure they’ve been around your office a couple times (or around your employees) before extending a final offer.
"If they can easily adapt to the office and vibe with your people, that’s as equally important as the content on their resume – maybe even more so." - Ted Devine
Always Keep Your Core Values in Mind
Always be aware of the culture of your company from day one. Work to preserve your original vision and maintain that vision as you grow. There's a reason your company is growing and that's because what you have been doing has been working! Great Job! Just keep your founding principles in mind through growth.
If your company built its culture on collaboration - work to maintain that. Keep the lines of communication open and make the aesthetics of the office conducive for teamwork. Whatever your guiding principles are, make sure you take steps at every stage to preserve it.
Implement consistency among your leaders
Consistency is key for your leadership team. Sit down with your leadership team and identify staff members with natural leadership qualities. Discuss team roles in the next phase of growth and keep all leaders on the same page.
Of course, you want to highlight the diversity of personalities on your team. Each leadership style strengthens your team when everyone is working together. Establish a plan for maintaining the culture of your company in periods of growth from the beginning. Implement this plan across the organization to maintain the same goals through all departments.